Everyday lookism
The everydaylookism campaign aims to reduce appearance discrimination and body shaming, by naming lookism, and saying its not ok. In the campaign people share their experiences of body shaming, to show how hurtful and harming lookist comments are. It’s never ok to make negative comments about other people’s bodies. It doesn’t matter what your relationship is, or your intention.
Its not so long ago that sexist or racist comments were seen as ‘normal’, lets do the same with lookist comments. Lets shift the shame from the ‘victim’ to the ‘perpetrator’, just as we’ve done with sexist and racist comments. Share your story with us. Each is a drop in the ocean, but together they are a tidal wave. Let’s change our culture together.
The everydaylookism campaign builds on the work of Professor Heather Widdows, who argues we need collective not individual responses to the rising demands of beauty and the epidemic of body image anxiety.
Its not so long ago that sexist or racist comments were seen as ‘normal’, lets do the same with lookist comments. Lets shift the shame from the ‘victim’ to the ‘perpetrator’, just as we’ve done with sexist and racist comments. Share your story with us. Each is a drop in the ocean, but together they are a tidal wave. Let’s change our culture together.
The everydaylookism campaign builds on the work of Professor Heather Widdows, who argues we need collective not individual responses to the rising demands of beauty and the epidemic of body image anxiety.
More info on EverydayLookism
· Join the #everydaylookism Campaign - Psychology Today (November 2019)
· Be ashamed of body shaming - Psychology Today (January 2020)
· Dad Bods and Six Packs: Are We All to be Looked at Now? – Psychology Today (February 2021)
· “Girls who wear make-up are fake”: #everydaylookism stories tell us that we may never get it right - Psychology Today (January 2020)
· “I can’t believe you don’t have a thigh gap”: #everydaylookism and why we should be ashamed to body shame - Psychology Today (January 2020)
· “Ew, your legs are so hairy”: On #everydaylookism and the normalisation of the hairless body - Psychology Today (January 2020)
· Be ashamed of body shaming - Psychology Today (January 2020)
· Dad Bods and Six Packs: Are We All to be Looked at Now? – Psychology Today (February 2021)
· “Girls who wear make-up are fake”: #everydaylookism stories tell us that we may never get it right - Psychology Today (January 2020)
· “I can’t believe you don’t have a thigh gap”: #everydaylookism and why we should be ashamed to body shame - Psychology Today (January 2020)
· “Ew, your legs are so hairy”: On #everydaylookism and the normalisation of the hairless body - Psychology Today (January 2020)
